Comprehensive insights and guidance on market trends, consumer behavior, and industry best practices. In-depth analysis covering competition, pricing, channel strategies, and category analysis.
At Yellow Iris
our services
At Yellow Iris; we offer a comprehensive suite of services tailored to expedite your brand's market entry and growth!
Market Advisory and Insights
Strategic Market Entry and Growth Planning
Tailored strategies for successful market entry and sustained growth in the competitive consumer market.
Sales and Distribution Management
Expert support in managing and optimizing sales channels and distribution networks.
Trade and Promo Management
Planning and execution of effective trade and promotional strategies for brand visibility and sales enhancement. Proficient management of trade shows and events to showcase products and network with industry leaders.
Warehousing, Logistics & Back Office Solutions
Streamlined logistics and warehousing management for efficient product handling and distribution. Support in financial matters and accounting to ensure smooth operations management.
Design
Expertise in crafting and enhancing brand identity, packaging design, and consumer appeal.
Digital Management
Management and optimization of web presence, including website development and digital marketing strategies. Comprehensive social media management to engage audiences and expand brand reach.
Global Expansion Opportunities
Exploration and guidance on expansion opportunities in various international markets, including Europe, Middle East, Latin America, Canada, and more.
what we do
We serve as the conduit between brands and the market, navigating them on a path to success
Being entrepreneurs and brand owners ourselves, we intimately understand the complexities, anxieties, obstacles and aspirations faced by brands in the consumer market. This firsthand experience instills in us a profound empathy, shaping our approach to provide customized solutions that align with the genuine needs and ambitions of our partner brands.
Our collaborative network comprises seasoned industry experts, each offering decades of expertise. Together, we design and implement comprehensive strategies, from market analysis to precise execution, ensuring brands penetrate and thrive in the competitive market.
network
Our team collaborates with brands to strategize, execute, and flourish in the competitive consumer market.
Arjun
PresidentArjun skillfully navigates the complexities of U.S. market entry and distribution. Drawing from firsthand experiences, challenges and struggles in establishing distribution for his own brand, Arjun's expertise lies in strategic planning, market growth and creating channel partnerships for emerging CPG brands.
Rajvi
New Business DevelopmentRajvi excels in brand development and client relationship management. Her expertise lies in deep understanding of consumer trends and market dynamics which is pivotal in sculpting the identity and journey of brands in the U.S. market, ensuring they resonate deeply with their target audience.
albert
north east / dsdWith two decades of industry experience, Albert is a seasoned sales expert renowned for navigating NYC markets, fostering strong relationships, and driving exceptional growth for brands.
Don
National AccountsA proficient manager specializing in regional chain accounts, leveraging over 20 years of expertise to establish successful brand placements and strategic partnerships.
stan
North CaliforniaWith comprehensive knowledge of the North California region for both retail and food service, Stan drives brand visibility, sustains market growth, and forges lasting relationships within the territory.
rick
costcoFor over 25 years, Rick has excelled in selling to Costco, leveraging his extensive experience to initiate strategic initiatives and cultivate enduring partnerships.
larry
Pacific Northwest / C-StoresLarry spearheads sales management in the Pacific Northwest regions and possesses a wealth of experience in managing various C-Store channels, ensuring brand success in diverse retail landscapes.
Chris
Alternative TradeA retail guru with a profound understanding of alternative trade channels, proficiently guiding brands towards success in diverse retail landscapes.
Nick
LogisticsAdept in managing both international and domestic logistics, Nick ensures seamless freight operations, optimizing transportation across borders for efficient brand distribution.
Robert
WarehousingWith a focus on national warehousing and packaging, Robert spearheads the optimization of warehousing facilities, ensuring efficient storage, and streamlined packaging for diverse product lines.